Ciao Milano recognizes that the retail business is a very tough business and it also represents 70% of the U.S. GNP. Therefore, it is the backbone of the U.S. economy. Without our retail customers, Ciao Milano can’t exist. Within this partnership, each member has its own expertise. Ciao Milano produces the right product for its retail partners to sell to the consumer. If Ciao Milano does not perform, the we both lose. This is the reason Ciao Milano guarantees the sale of all its product. It is virtually impossible to lose money when doing business with Ciao Milano.